WHAT IS A TRADE
MARK?
A trade mark is a word, symbol, or phrase, used
to identify a particular manufacturer or seller's products and distinguish them
from the products of another. For example, the trademark "Nike," along with the Nike
"swoosh," identify the shoes made by Nike and distinguish them from
shoes made by other companies (e.g. Reebok or Adidas). Similarly, the trademark "Coca-Cola" distinguishes the
brown-colored soda water of one particular manufacturer from the brown-colored
soda of another (e.g. Pepsi). When such marks are used to identify services (e.g. "Jiffy Lube") rather than products, they are called service marks,
although they are generally treated just the same as trademarks .Trademarks are significant
corporate assets, and while registration is not required by law, it is
recommended since unregistered trademarks receive little protection. If another
firm tries to use the same or a similar mark after registration, there will be
a suitable legal procedure to block it. A trademarked name distinguishes all of
the proprietor’s products and services from those of others, and it also
protects the proprietor’s reputation from damage due to counterfeit items.
A trade mark is
valid for ten years and can be renewed indefinitely if further payments are
paid from time to time in the manner prescribed by the country’s laws. Trade
Mark rights are private property rights that are enforced by judicial orders.
Because India is a party to the Paris Convention and the TRIPS agreement, the Act
complies with its principles.
To comprehend
the legal definition of a trademark in India, we must first comprehend ‘The
Trade Marks Act, of 1999’. (Hereinafterthe Act). A Trade Mark must be a ‘mark’
in addition to possessing other basic features and being free of prohibited
characteristics. As a result, the legal definition of the mark as provided
in Section 2(1)(m) of the Act is critical, which
states that a mark comprises a device, brand, heading, label, ticket, name,
signature, word, letter, numerical, form of products, packaging, or
combinations of colors or any combination thereof.
As a result,
the definition is inclusive rather than exhaustive. So, everything that can be
represented graphically in single-dimensional, two-dimensional, or
three-dimensional space may be regarded as a mark. A company’s emblem is a
mark, as is a graphical depiction of a certain combination of characters,
style, or combination of multiple colors on a product or in the company’s name.
Similarly, the
definition of the term “trade mark” is defined under Section 2(1)(zb) of the Act. It can be stated as
follows:
1. The trade mark must be a mark. That is,
nothing else than a mark as defined in Section 2 (1)(m) of the Act is capable
of being designated as a trade mark if additional conditions are met.
2. That such a mark is capable of being
represented graphically. That is to say, if a mark cannot be represented
visually, it cannot be accorded trade mark registration.
3. Such a mark must be capable of
identifying one person’s goods or services from those of others. It implies
that the mark must have certain distinguishing qualities, either phonetically,
structurally, or aesthetically, to allow consumers to associate a product
bearing that mark with a certain proprietor or authorized user without much
misunderstanding. Such differentiation can be innate, as in coined and created
terms, or learned.
To sum up, a
trade mark must be a mark that can be graphically represented and has specific
distinguishing qualities that allow a customer of ordinary intelligence and
faulty recall to associate it with the proprietor or user without generating
confusion.
A growing
number of nations also permit the registration of non-traditional Trade Marks
such as single colors, three-dimensional signs like product packaging shapes,
audio signals or sounds, or olfactory indicators like smell, etc. A trade mark
is always a brand, but a brand is not necessarily a trade mark. This is
mentioned because there is sometimes confusion between trademarks and brands; a
brand is just a name, logo, or symbol, but a trade mark is a unique sign or
signal of some type in a commercial organization; as a result, Trade Marks have
a broader connotation than brands.
A trade mark
may also serve to represent or ensure the quality of the items bearing the
brand. People are frequently persuaded to purchase a certain product because of
its distinguishing trade mark, which symbolizes quality. Trade Marks represent
the value or goodwill connected with the goods, which may be measured by the
extent to which the public perceives their quality and specific source. In
general, Trade Marks are placed in any fashion on the items, their containers,
and displays, as well as on tags or labels linked to the goods or services. The
great economic value of a successful trade mark is the key reason for legal
protection.
Trade mark
owners generate brand loyalty and product uniqueness through compelling
advertising campaigns in conjunction with licensees. This results in the
establishment of enviable goodwill and market strength, thus preventing new
enterprises from entering that specific sphere of operation.
LEGAL HISTORY OF TRADE MARK LAWS IN INDIA
Until 1940,
there was no statute law governing trade marks in India, and the relevant law
was based on common law, which was essentially the same as that in England
prior to the passage of the first Registration Act in 1908. The Trade Marks Act of
1940 (repealed)
established for the first time in India the machinery for the registration and
legislative protection of trade marks. This Act was repealed in 1958 by
the Trade and Merchandise
Act of 1958. This Act was
likewise abolished by the Trade Marks Act of 1999, which took effect in 2003.
The law governing trademarks has undergone significant revisions since the
Trade Marks Act of 1999. Some legal principles relating to unregistered trademarks
are codified, while others are still dependent on common law, necessitating the
use of court rulings.
In addition to
safeguarding the purchasing public from imposition and fraud by infringers of
genuine Trade Marks, it has been determined that the statutory rights granted
by the registration of a trade mark are so broad and complex that it is
necessary to protect the legitimate interests of other traders from litigation
and harassment by registered owners of Trade Marks. As a result, the Act has
evolved into a complex body of legislation with long sections, numerous
cross-references, and several provisions and exclusions.
The more
essential elements have been clarified through judicial interpretation, while
several portions have yet to be subjected to judicial inspection and study.
Apart from streamlining the legislation, the current Act of 1999 has added
several additional rules that benefit both trade mark owners and consumers of
goods. For historical reasons, both Indian common law and statutory trade mark
law have largely followed the pattern of English law.
Apart from
significant changes to the previous law, this Act unified the Merchandise Marks
Act, of 1889, and various regulations about Trade Marks found in the India
Penal Code, 1860 the Criminal Procedure Code,1973 and the Sea Customs
Act,1878 into a single piece of legislation.
NEED FOR TRADE MARKS
A trade mark
safeguards your brand and gives you the means to stop someone from profiting
off of your brand. The shape of the items, their packaging, and a color combination
are all examples of trademarks that may set one person’s goods or services
apart from those of another. They enable clients to pinpoint a company as the
provider of a good or service. Let us know more reasons for the need for Trade
Mark Registration in India.
·
Important asset
For your
business, a registered trade mark might prove to be a significant asset. These
assets continue to increase in value over time. Over time, as your firm
expands, the value of your trade mark increases naturally. As a result, the
value of your trade mark increases as your business does.
·
Safeguarding
your brand
A trade mark
registration establishes ownership of a brand, name, or logo. It safeguards
your brand against unlawful third-party use. The registered trade mark
establishes that the product is entirely yours, and you have the exclusive
right to use, sell, and change the brand or items in any way you see fit. Aside
from that, having a trade mark fosters a trusting relationship with clients,
allowing a firm to build a loyal customer base and boost its reputation.
·
Bringing
individuality to a brand
Every firm
requires a distinctive brand or logo that sets it apart from the competition;
hence, such a brand must be registered. As a result, a registered trade mark
provides your brand with a distinct identity. It also helps to avoid customer confusion
by indicating the source of the items as well as a constant degree of quality.
·
Tool for simple
communication
Trade Marks may
prove to be useful and simple communication tools. They are self-explanatory.
With a registered trademark, the brand to which your goods belong may be
determined. For instance, you can tell that a gadget is an Apple when you see a
half-bitten apple in silver on it, whether it’s a laptop or a phone.
·
Customers can
easily locate you
A registered
trade mark makes it easier for buyers to locate the goods since it attracts the
consumer’s attention and makes the product stand out. It is also an effective
instrument with a distinct identity; registered trademarks are easily
traceable, and buyers can quickly find your goods.
·
A trade mark
lasts forever
Once
registered, a trade mark can remain in effect in perpetuity. Any company’s
registered trade mark is theirs forever, and thus a trade mark registration
must be renewed every ten years as it will maintain the brand’s identity and go
on in perpetuity.
OBJECTIVES OF THE TRADE MARKS ACT
The goal of a
legal system for trade mark protection in India can be deduced from an
examination of constitutional provisions to protect trade, statutory provisions
and common law rights, and their judicial interpretation, as well as fulfillment
of international obligations under various international treaties to which
India is a signatory.
·
Based on
Constitution’s provisions
Article 19 of the
Indian Constitution lists freedom of trade and movement as one of the essential
rights. In addition to this, several additional fundamental rights ensure the
safety of the trade and profession of its residents as well as non-citizens
including jural/legal people. As a result, one of the goals of the Trade Mark
Act is to secure the preservation and fulfillment of these fundamental
rights.
·
Based on
statutory provisions and common law rights
The granting of
specific civil rights in each civilized society to protect its people, trading
partners, and others from any harm, whether criminal or civil, is essential to
the civilization’s survival and progress. The fundamental right to freely trade
includes the freedom to establish, develop, and grow one’s own business by
legal means.
As a tool for
promoting one’s own business, a trademark must be protected from illegal uses
to safeguard the legitimate owner from dishonest and criminally motivated
individuals. Additionally, safeguarding the standard of goods and services is
the only way to advance the greater good of the public. The availability of identical
items on the market results in the duplication of well-known and well-liked
products and services by unlicensed users, as well as the original proprietor’s
incapacity to maintain the quality owing to losses in terms of revenue,
reputation, and public confidence. As a result, the Trade Marks Act was created
to safeguard people’s basic, constitutional, and civil rights, as well as to
serve the public interest.
·
Based on Act’s
preamble
The Trade Marks
Act, 1999’s preamble states that the Act’s purpose is to protect trademarks and
prohibit fraudulent use of trademarks. Similarly, one goal of the Indian Penal
Code involves the preservation of people’s civil rights, including the right to
grow one’s own business through the creation of a brand through the use of
certain trademarks and the advancement of public interest. As a result, both
Acts allow for the penalty of any unauthorized person who uses a trade mark
fraudulently.
·
Based on
Judicial Interpretation
The Supreme
Court provided the following explanation of the purpose of the Trade Mark Act
in Dau Dayal v.
State of Uttar Pradesh (1959):
The goal of
trademark law is to defend the rights of individuals who produce and sell items
bearing distinctive trademarks against infringement by third parties that
misrepresent the origin of their products by using trademarks that are not
their own.
·
In light of
India’s duties to other countries
India is
required to consolidate its municipal law by such treaties and conventions
because it is a signatory to numerous significant international treaties, such
as the Trade-Related Aspects of Intellectual Property Rights (TRIPS), and
because it is a part of various conventions and agreements under these
conventions, such as the Paris Convention and Madrid Agreement. Additionally, it must safeguard the
commercial interests of local traders from unwarranted harm brought on by unfair
competition from outside. With these goals in mind, India has modernized and
strengthened its legal framework for trademark protection.
SALIENT FEATURES OF THE TRADEMARKS ACT
The Trademarks
Act, of 1940 was India’s first trademark law. Before then, trademark protection
was controlled by common law. The Trademarks Act, 1999, as modified, is the
current controlling legislation in India for trademarks. The 1999 Act was
passed to comply with the TRIPS rules. The salient features brought about in
Indian trademark law by the Trademarks Act, 1999, are as follows:
1. Including a service mark in the
definition of a trademark;
2. A new clause for collective marks’
registration;
3. Prohibition on registering some marks
that are merely replicas or imitations of well-known marks;
4. Provision for filing a single
registration application for several classes of products and/or services;
5. Increasing the term of registration of
a trade mark from 7 to 10 years, including a six-month grace period for payment
of renewal costs.
6. Expansion of conditions under which
registration validity may be challenged;
7. Giving the Registrar ultimate power
over applications for registration of Certification Trade Marks;
8. Aligning the punitive provisions of the
Trade Marks Law with those of the Copyright Law;
9. Provision for the formation of an
Appellate Board.
TYPES OF TRADEMARK
·
SERVICE
MARK
A
service mark is any symbol name, sign, device or word which is intentionally
used in trade to recognize and differentiate the services of one provider from
others. Service marks do not cover material goods but only the allocation of
services. Service marks are used in day to day services:
·
Sponsorship
·
Hotel
services
·
Entertainment
services
·
Speed
reading instruction
·
Management
and investment
·
Housing
development services
A
service mark is expected to play a critical role in promoting and selling a
product or services. A product is indicated by its service mark, and that
product’s service mark is also known as a trademark.
·
COLLECTIVE
MARK
A
collective mark is used by employees and a collective group, or by members of a
collaborative association, or the other group or organization to identify the
source of goods or services. A collective mark indicates a mark which is used
for goods and services and for the group of organizations with similar
characteristics. The organization or group uses this mark for more than one
person who is acting in a group organization or legal entity for dividing the
different goods or services. Two types of collective marks for distinguishing
with other goods or services of similar nature:
·
Collective
mark indicates that the marketer, trader or person is a part of the specified
group or organization. Example – CA is a collective trademark which is used by
the Institute of the chartered accountant.
·
Collective
trademark and collective service mark are used to indicate the origin or source
of the product.
A
collective trademark is used by the single members of a group of an
organization but is registered as a whole group. Example- CA is the title or
mark which given to the member of Institute of a chartered accountant. That
collective mark may be used by the group of association. This was added to the
Trademark Act, 1988.
CERTIFICATION
MARK
A
certificate mark is verification or confirmation of matter by providing
assurance that some act has been done or some judicial formality has been
complied with. A certification mark indicates certain qualities of goods or
services with which the mark are used is certified, a certification mark is
defined in the Trademark
Act, 1999.
Certification
trade mark means a mark competent of identifying the goods or services in
connection with which it is used in the manner of trade, which is certified by
the owner of the mark in respect of source, body, mode of manufacturer of goods
or performances of assistance, quality, accuracy or other characteristics.
Those
goods or services which not so certified and cant be registered as such under
this Act, in respect of those goods or services in the name as the proprietor
of the certification trade mark, of that person. Registration of certification
mark is done according to the Trademark
Act, 1999. Requirements
for registration are the product must be competent to certify.
TRADE
DRESS
Trade
dress is a term that refers to features of the visual appearance of a product
or designs of a building or its packaging that denote the source of the product
to customers. It is a form of intellectual property. Trade dress protection is
implemented to protect consumers from packaging or appearance of products that
framed to imitate other products.
ESSENTIAL
OF TRADE DRESS
·
Anything
that makes an overall look or overall dress and feel of brand in the market.
·
The
consumer believes that trade dress is the main indicator of differentiation of
one brand or goods from others.
·
The
requirement for the registration of trade dress is the same as the registration
of the logo, mark. The features in trade dress are size, colour, texture,
graphics, design, shape, packaging, and many more.
DESIGNATION OF TRADEMARK
Trademark
is designated by:
·
™
(™ is used for an unregistered trademark.it is used to promote or brand goods).
·
℠ (used
for an unregistered service mark.it is used to promote or brand services).
·
R
(letter R is surrounded by a circle and used for registered trademark).
Any
person claiming to be the owner of the trademark or supposed to use the
trademark by him in future for this he may apply in writing to the appropriate
registrar in a prescribed manner. The application must contain the name of the
goods, mark and services, class of goods and the services in which it falls,
name and address of the applicant and duration of use of the mark. Here the
person means an association of firms, partnership firm, a company, trust, state
government or the central government.
CONDITIONS
OF REGISTRATION
The
central governments by mentioning in the official gazette appoint a person to
be known as the controller, general of patents, designs and trademark who shall
be the registrar of the trademark. The central government may appoint other
officers also if they think that they are appropriate, for the purpose of
discharging, under the superintendence and direction of the registrar, the
registrar may authorize them to discharge.
The
registrar has the power to transfer or withdraw the cases by in writing with
reasons mentioned. Under Section 6 of the Act,
discussed the maintenance of a registered trademark. At head office wherein
particulars of registered trademarks and other prescribed, particulars, except
notice of the trust, shall be recorded. The copy of the register is to be kept
at each branch office. It gives for the preservation of records in computer or
diskettes or in any other electronic form.
ABSOLUTE
GROUNDS FOR REFUSAL OF REGISTRATION
Absolute
grounds for the refusal of registration are defined in Section 9 of the Act. The
trademarks which can be lacking any distinctive characteristics or which
consists exclusively of marks or signals, which can be used in trade to
indicate the kind, fine, quantity, supposed grounds, values, geographical
origin.
And
also a time of production of goods or rendering of the offerings or different
characteristics of the goods or offerings which consists solely of marks or
indications which have come to be average in the present language. That marks
are not entitled to registration. Except it is confirmed that the mark has in
fact acquired a new character as a result of use before the date of
application.
It
gives that a mark shall not be registered as trademarks if:
1. It frauds the public or
causes confusion.
2. There is any matter to
hurt religious susceptibility.
3. There is an obscene or
scandalous matter.
4. Its use is
prohibited. It provides that if a mark contains exclusively of (a) the shape of
goods which form the nature of goods or, (b) the shape of good which is needed
to obtain a technical result or, (c) the shape of goods which gives substantial
value of goods then it shall not be registered as trademark.
TEST OF SIMILARITY
For
the conclusion, if one mark is deceptively similar to another the essential
features of the two are to be considered. They should not be placed side by
side to find out if there are any differences in the design and if they are of
such a character to prevent one design from being mistaken for the other. It
would be enough if the disputed mark has such an overall similarity to the
registered mark as it likely to deceive a person usually dealing with one to
accept the other if offered to him. Apart from the structural, visual, and
phonetic similarity or dissimilarity, the query needs to be viewed from the
factor of view of man typical intelligence and imperfect collection secondly.
It’s regarded as an entire thirdly it is the query of his impressions.
In Mohd. Iqbal v. Mohd. Wasim it was held
that “it is common knowledge that ‘bidis’ are being used by persons
belonging to the poorer and illiterate or semi-literate class. Their level of
knowledge is not high. It cannot be expected of them that they would comprehend
and understand the fine differences between the two labels, which may be
detected on comparing the two labels are common. In view of the above, there
appears to be a deceptive similarity between the two labels”.
RELATIVE
GROUNDS FOR REFUSAL OF REGISTRATION
Under Section 11 of
the Act, it gives relative grounds for the refusal of registration of a
trademark. A trademark cannot be registered if because of (i) its identity with
an earlier trademark and similarity of goods or services, (ii) its similarity
to an earlier trade mark and the similarity of the goods and there is a
probability of confusion.
It
also gives that a trademark cannot be registered which is identical or similar
to an earlier trademark. And also which is to be registered for goods and
services which are not similar to those for which earlier trademark is
registered in the name of a different proprietor if, or to the extent, the earlier
trademark is well known in India. It further gives that a trademark is cannot
be registered if, or to the extent that, its use in India is liable to be
prevented by virtue of any law.
PROCEDURE
AND DURATION OF REGISTRATION
The
registrar on the application made by the proprietor of the trademark in the
prescribed manner within the given period of time with the adequate payment of
fees. Registration of a trademark shall be of ten years and renewal of the
registered trademark is also for a period of ten years from the date of
expiration of the original registration or of the last renewal of registration.
The
registrar shall send the notice before the expiration of last registration in
the prescribed manner to the registered proprietor. The notice mentions
the date of expiration and payment of fees and upon which a renewal of
registration may be obtained if at the expiration of the time given in that
behalf those conditions have not duly complied with the registrar may remove
the trademark from the register.
But
the registrar shall not remove the trademark from the register if implication
made within the prescribed form and the prescribed rate is paid within six
months from the expiration of the final registration of the trademark and shall
renew the registration of the trademark for an interval of ten years. If
the trademark is removed from the register for non-payment of the prescribed
fee, the registrar shall after six months and within one year from the
expiration of the last registration of the trademark renew the registration,
And
also on receipt of implication in the prescribed form and on payment of the
prescribed fee the registrar restores the trademark to the register and renews
the registration of the trademark, for a period of ten years from the expiration
of the last registration.
INTERNATIONAL
REGISTRATION OF A TRADEMARK
The
law of trademark passed by the Indian government is applicable only within the
territory of India. The trademark which is registered in has effect only in
India, for the protection of trademark in other countries needs to be
registered in another country as well. Each country has its own trademark law
with rules and law for the registration of a trademark in that country. In
other words, if an individual desire to obtain trademark registration in any
particular nation then a separate application must be moved in all such
international locations. Within the year 2013, the Indian government agreed to
the Madrid conference which prescribes a methodology of submitting a worldwide
application to the contracting events from India by means of the workplace of
the Registrar of Trademark. For example- India’s mobile phone
manufacturing Micromax received 1.25 millionth international trademark
registration for its trademark ‘MICROMAX’ protection in over 110 countries. The
international trademark registration for Micromax filed under the Madrid
Protocol,
under mark can be protected in many jurisdictions by only filing an application
for international registration. There are two methods by which an
international application can be filed:
·
International application in each foreign country: For the protection of
trademark in any foreign country, an international application must be filed to
the trademark office by following the rules and regulations of that country.
For this purpose the applicant must hire a firm dealing in trademark
registration in foreign, the applications to countries which is not a party
to the Madrid system can be filed as per above. It provides services that
engaging an Attorney in the foreign countries works closely for registration of
a trademark in the foreign country.
·
The international application under the Madrid
system: The
trademark registration may also be initiated by means of filing an
international application under Madrid protocol before the Registrar of
Trademark for different nations. The Indian Trademark office collects
international Trademark application and after finding it in conformity with the
Madrid protocol transmits such a global application to the WIPO (World Intellectual
Property Organization), which further transmits it to the situation overseas.
Each and every global software is processed by way of the overseas nation as
per their legislation and all communications are routed by means of Indian
executive.
EFFECT OF REGISTRATION
The
registration of a trademark shall if valid give the exclusive right to the
registered proprietor to the use of trademarks in respect of goods and services
of which the trademark is registered, and also to obtain relief in respect of
the infringement of the trademark.
INFRINGEMENT
OF TRADEMARK
A
registered trademark is infringed by a person who not being a registered
proprietor or a person using by way of permitted use in the course of trade, a
mark which is identical with or deceptively similar to the trademark in
relation to goods or services in respect of which the trademark is registered.
After infringement, the owner of the trademark can go for civil legal
proceedings against a party who infringes the registered trademark. Basically,
Trademark infringement means the unapproved use of a trademark on regarding
products and benefits in a way that is going to cause confusion, difficult,
about the trader or potentially benefits.
INFRINGEMENT OF TRADEMARK
ON THE INTERNET
The
expansion of the web is also leading to an expansion of inappropriate trademark
infringement allegations. Probably, a company will assert trademark
infringement each time it views one among its trademarks on an online page of a
Third party. For example, an individual who develops a website online that
discusses her expertise with Microsoft software could use Microsoft’s
trademarks to consult exact merchandise without the worry of infringement.
However, she mainly would no longer be competent to use the marks in this kind
of means as to intent viewers of her internet web page to feel that she is
affiliated with Microsoft or that Microsoft is someway sponsoring her net web
page. The honour could simplest be analyzed upon seeing how the marks are
sincerely used on the web page. In this way, there is an infringement of
trademark on the internet.
CASE
LAWS ON INFRINGEMENT
Hearst company Vs Dalal avenue verbal exchange Ltd.
The
courtroom held that a trademark is infringed when a character in the course of
trade makes use of a mark which is same with or deceptively similar to the
trademark in terms of the goods in respect of which the trademark is
registered. Use of the mark by using such man or woman needs to be in a manner
which is more likely to be taken as getting used as a trademark.
Amritdhara Pharmacy Vs Satya Deo Gupta,
In
this case for determining the connection in two words related to an
infringement action was stated by the Supreme Court that there must be taken two
words which are deceptively similar. And judge them by their appearance
and by their sound. There must be considered that the goods to which they are
to be utilised. There must be a consideration of the nature and kind of
customer who would be likely to buy those goods. In fact, it must be considered
the surrounding circumstances and also must consider what is likely to occur if
each of those trademarks is used in common ways as a trademark for the goods of
the particular owners of the marks.
After
considering all those circumstances, they came to the conclusion that there
will be confusion. This is to say that, not significantly that one man will be
injured and the other will gain the illegal benefit, but it for that there will
be a mess in the mind of the public which will lead to confusion in the goods
then there may be the refusal of the registration.
NO ACTION FOR AN UNREGISTERED TRADEMARK
This
is defined under Section 27 of Act that no infringement will lie with respect
to an unregistered trademark, but recognizes the common law rights of the
trademark owner to take action against any person for passing off goods as the
goods of another person as services provided by another person or the remedies
thereof.
PASSING OFF
Passing
off is common legislation of tort, which can be used to put in force for
unregistered trademark rights. The regulation of passing off prevents one man
or woman from misrepresenting other items or services. The inspiration for
passing off has faced some changes in the duration of time. In the beginning,
it was restrained to the representation of one person goods to another. Later
it was elevated to business and non- trading activities. Therefore it used to
be additionally accelerated to professions and non-trading movements. Today it
is applied to many types of unfair trading and unfair competitors where the
activity of one person cause damage to another person. The fundamental question
on this tort turns upon whether the defendant’s conduct is such as deceive or
mislead the general public to the confusion between the industry activities of
the two.
In British
Diabetic organization V Diabetic, both the parties have been charitable
societies. Their names have been deceptively identical. The phrases
‘association’ and ‘society’ both should be considering that they have been
similar in derivation and meaning and were not completely varied in kind. The
everlasting injunction was granted.
DIFFERENCE BETWEEN PASSING OFF AND INFRINGEMENT
The
measures for passing off are different from the measures of an infringement.
The claim for infringement is a lawful remedy whereas the claim for passing off
is a common law remedy. Therefore, in order to establish infringement with
respect to a registered trademark, it is only required to prove that the
infringing mark is same or deceptively similar to the certified mark and no
more proof is required. In the case of a passing off claim, proving that the
marks are same or deceptively similar only is not sufficient.
The
use of the mark should be likely to mislead or cause confusion. Moreover, in a
passing off claim it is necessary to verify that the use of the trademark by
the defendant is expected to cause injury or damage to the plaintiff’s
goodwill, whereas, in an infringement suit, the use of the mark by the
defendant must not cause any injury to the plaintiff. But, when a trademark is
registered, registration is given only with respect to a particular category of
goods. Protection is, therefore, provided only to these goods. In a passing off
action, the defendant’s goods must not be the same; it may be different.
In, Kaviraj Pandit Durga Dutt Sharma Vs. Navaratna
Pharmaceutical laboratories, the Apex court held that
there are some differences between the trial for passing off and trial for
infringement of a trademark. In American Home Products
Corpn. Vs. Lupin Laboratories Ltd., the Court held that it is well-settled law that when
regarding the infringement of a registered
trademark. It is important to carry in mind the difference between the search
for infringement and the search in passing off the trial. In a passing off
action, the courts seem to see whether there is deception whereas, in
infringement matter, it is important to note that the Trademark Act gives to
the owner an exclusive right to the use of the mark which will be infringed in
the case of indistinguishable mark and in the case of related marks, even
though there is deception, infringement can still take place.
In Satyam Infoway Ltd. Vs
Sifynet Solutions (P) Ltd. it was held by the
Court that to proceed action for passing off three elements are required to be
established, which are as follows:
·
In
a trial for Passing off, as the expression passing off itself suggests, is to
restrict the defendant from passing off its goods or services to the public
which of the plaintiff’s. It is a claim not only to preserve the status of the
plaintiff but also to protect the public. The defendant must have traded its
goods or given its services in a manner which was deceived or would be likely
to deceive the public into thinking that the defendant’s goods or services are
the plaintiffs.
·
That
second element that must be established by the plaintiff is a misconception by
the defendant to the public and what has to be placed in the possibility of
confusion in the minds of the public that the goods or services offered by the
defendant are the goods or the services of the plaintiff. In assessing the
possibility of such confusion the court must allow for the ‘imperfect
recollection of a person or ordinary memory’.
·
The
third element of a passing off action is loss or the possibility of it.
Notwithstanding,
trademark registration under the Act only has effect in India. To get trademark
rights and protection in other countries it is required to register the
trademark in those countries. Trademark protection is regional in nature. A
single registration will have to be made in every country where protection is
wanted. To get protection outside India, it is required to file applications in
the respect of the countries individually. In enhancement, there should be
registration in a country before you begin the use of the trademark in that
country. In some countries such as China, Japan, Continental Europe, and
Indonesia, the first person who applies for registration will get the rights of
a trademark, rather than the person who first uses the trademark. Hence, the
different party could legitimately take trademark by applying for registration
even if there is the first person using the trademark.
EXPANDING BOUNDARIES OF THE SCOPE OF TRADEMARK
·
DOMAIN
NAME
Every
company on the internet has a domain name with a different address in
cyberspace at which the website is located. Nowadays companies have internet
pages as the producer and consumer are far away located as well as every
company is going global. The other purpose is that the Internet has become an
essential tool in marketing. The rule came to be revealed as IP numbers are
hard to remember therefore they came up with the Domain Name System.
A
user of the internet will find the domain name very useful in finding the goods
or services that he expected to find. But sometimes a distinct name of a highly
commended business may be allowed and passed off as the original one, For
example, Tata, Google and Maruti. People visit a website or domain name through
a website or a URL. Cybercrime generally means the registration of another
party’s mark as a domain name for the purpose of misuse. A domain name has to
be related to the product given and it has to be different. While choosing a
domain name for a website it is desirable that it should be different. A high
level of distinctiveness is allowed that two domain names could not be alike.
Two types of disputes that occur which concerns with the domain name.
(i)
That both the parties have the legal right to forming the words for the
domain name in use. In this way, the court decides that who is the original
owner and who the infringer is.
(ii)The
second type is cyber piracy where a party with no legal right questions the
real owner. In this type of problem, there is a number of ways by which a
trademark owner can fight with cyber piracy.
·
SMELL
It
is a non-traditional type of trademark. There is a large problem in registering
this type of trademarks as there is no physical representation. Due to its high
level of distinctiveness, for example, the smell of a perfume strawberry etc.,
it is difficult to register this kind of trademark. Smell marks are accepted if
they are represented with a graphical representation. But this provision is
only in some countries. Smell the trademark is protected under copyright. In
some instances a particular scent is also a commodity by itself in other circumstances
it is a scent used or attached to the commodity not the natural smell of the
product itself.
·
SOUND
A
sound may be trademark and can also be registered. A sound mark is a sound or a
theme with a different identification effect. A well-known sound mark is music
owned by Hemglass. When applying for a sound mark the mark can be expressed by
a sound file or by an accurate description of the sound in notation.
·
SHAPE
Distinguishing
the one product from another assures that the customer doesn’t get confused by
similar products. The shape of goods registered as a trademark as long as the
shape is not working. A shape is working if it affects the use or performance
of the product. The shape of goods can be a trademark if,
·
The
shape doesn’t superior working.
·
The
shape has become connected with public and manufacturer.
A
shape of goods may be registered as a trademark when the shape is not working.
Thus if a certain shape is delicate more than useful in daily life and serves
no purpose then it may be registered.
CONCLUSION
Intellectual
Property reflects the meaning that it’s subject body is the product of the mind
or the intellect. As it’s the product of a productive and creative mind, It can
be traded, purchased, given and reserved. All this can be done but there are
issues related that to be dealt. Trademarks are very important aspects of
Intellectual Property so, the protection of the trademark has become essential
in the present day because, every generator of a good or service will want his
mark to be different, eye-catching and it should be easily distinguishable from
others.
Designing
a mark like this is difficult and after this when infringing of the mark takes
place it will cause maximum difficulty to the producer. Capital Protection is
very important and there should be a step towards Global Intellectual Property
Order, if there is no IPR protection, it can be explained that inventive
activity will terminate. The reason for Intellectual Property protection is
that it can arouse creativity and discovery and prevent the exploitation of
inventions.
Public
policy here points at keeping an Intellectual Property system which promotes
innovation through protection initiatives, while at the same time assuring that
this is not at the value of societal interests. In this meaning, the challenge
for the World Intellectual Property Organization would be to include public
policy effects in applications carried out with developing countries, such as
increasing awareness of flexibilities in existing international intellectual
property treaties.
Intellectual
Property is not an unusual concept, in fact, it is a concept which is discussed
in everyday life whether a movie, book, plant variety, food item, cosmetics,
electrical gadgets, software’s etc. It has become a concept of pervasiveness in
everyday life. The World Intellectual Property Day on 26th April every year.
www.trademarkvakeel.com

A trademark protects your brand identity by distinguishing your goods or services from others. Regimark helps simplify this process, ensuring your mark is legally secured and professionally managed, giving your business stronger recognition and long-term credibility.
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